Here is an example of how to write and format your press release
FOR IMMEDIATE RELEASE: (DATE)
Organization (Agency or Company)
HEADLINE (ONE LINE ONLY)
Subhead: More Detail As Needed, One Line Only
City, State: Your announcement starts here, and should lead with a strong first paragraph that clarifies what you are announcing, where, and its relevance to your industry.
The second paragraph is the best spot for quotes, but choose your quotes carefully. Be specific of what your news release is about. No reporter likes reading from a sea of people saying the same boring thing. Leverage quotes to build the importance of your story but also to shape your core messages. Whenever and wherever possible, include quotes from customers or partners who will benefit from the news, and avoid extreme exaggeration: having your CEO say that your product is the next best thing to the internet.
In the third paragraph needs to be strong to wrap up what your iPressClub.com release is all about. It’s also often extremely tempting to say too much and over to a second page by bolstering the third paragraph with company history, lore, and supporting expert opinions. Keep in mind that the goal of the release is to provide clear, concise context on the story. Some additional words of wisdom:
- Nobody likes long blocks of content, so use bullets to your advantage to break up the text
- Use language people can actually understand: if you had to use thesaurus.com to find it, delete it. Use relevant quotes.
- During your final edit, be honest with yourself on whether or not you are truly focused on what is newsworthy about this announcement. If not, revise accordingly.
About Your Company: This is a placeholder for a short, 3-4 sentence description of your company along with a link to your homepage. Double check to ensure the first sentence accurately and clearly describes your business in a manner that could easily be lifted and translated by a reporter.
Links that are relevant: List your website. Another good one is your Facebook page. All of the social media sites are always a good reference. Twitter, Instagram, NewVideos.com to name a few are always a good link to a press release.